Source: sadlersports.com - Innovative sports equipment and safety regulations
Author: John M. Sadler
Weeding through the hype
There’s an abundance of sports equipment manufacturers coming up with innovative 
As Eric Berman, an advertising and antitrust attorney, points out in a recent article, manufacturers compete for a share in the market by advertising their products’ safety features. However, the claims made by advertisers and marketers and the science they use to bolster those claims will be scrutinized by both regulators and consumers. Berman’s article discusses the false advertising claims recently being denied by a federal judge in the Riddell Revolution helmet case.
Riddell may have prevailed, but manufacturers will be held to the FTC’s new stringent test data retention requirements. It’s important that advertiser claims are supported by science and that all the documented data, test protocols and records for the clinical studies are maintained.
All that is well and good, but the best way to lower the risk of concussions and other sports-related injuries is through risk management and proper technique training based on credible scientific research. We encourage you to read some of our many articles advocating for risk management policies and concussion education. A perfect example is our promotion of the American Youth Football-endorsed TackleSure training program that introduces youth football coaches to the correct tackling technique and terminology, teaches drills that reinforce each aspect of the technique, and demonstrates the step-by-step coaching process in the field.
Don’t count on technology to provide the safety you can achieve using common sense and proven methods.
Read Full Story: http://www.sadlersports.com/blog/innovative-sports-equipment-safety-regulations/
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